The best vibrators to shop now, tested by 130 women

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From rabbits to bullets, the Good Housekeeping Institute tried a range of sex toys to find our winners...

Looking to enhance your sex life and revolutionise your self-care routine? Look no further than the best vibrators and sex toys. From reduced stress and improved mood to better sleep, there are a whole host of benefits that come with masturbation.

But shopping for sex toys can be intimidating, and with more products on the market than ever before, finding a device that suits your needs can be no easy feat. That’s where the Good Housekeeping Institute comes in.

Below, we reveal the best vibrators as judged by a panel of over 130 women – from the best rabbit vibrator to the best bullet vibrators, and much more. Shopping for a couples sex toy? We've tested those too.

These are our panel's top-rated models at a glance, but keep scrolling for their detailed reviews and everything you need to know about shopping for a sex toy.

Dimensions: Check the dimensions to be sure you’re happy with the size – it may be bigger or smaller than you first thought — and make sure you like the way it looks, too.

Settings, speeds and power: Look at the range of settings and speeds on offer, and the way the vibrator is powered. Battery-powered sex toys tend to be the cheapest and most popular, while rechargeable toys are generally more expensive. Rechargeable toys mean you don’t have the ongoing cost of replacing batteries though, or having to run out to the shop when you’re in the mood!

Noise level: This is especially important if you're worried about being overheard. Look for “whisper-quiet” vibrators, but take any claims with a pinch of salt. You could also check the product description for the decibel level; anything 40db or below is very quiet.

Material: There are three main types – plastic, silicone and skin-safe rubber. Plastic is the most firm, silicone has a velvety feel and skin-safe properties (well-known brands only use medical-grade silicone), while skin-safe rubber is softer and more flexible. Avoid anything containing phthalates (chemicals used to increase flexibility) as these chemicals have been linked to health risks. None of the vibrators in any of our roundups contain phthalates. Silicone often ranks higher on comfort.

The sex toy market has exploded over the past few years and, if you’ve never bought a vibrator before, it can be difficult to know where to start. That’s why we’ve put together an extensive vibrator buying guide to the main categories of vibrators, including what they do, how to use them, and what kind of sensations you can expect. It's very much down to personal preference, but, here's a quick rundown of the different types to choose from.

Bullet and clitoral vibrators: For external clitoral contact, most people turn to a bullet or clitoral vibrator. These are very similar, except the latter is often larger in size and has a stronger motor. Bullets make a great choice for first-timers because they’re compact, silent and small. In recent years, clitoral suction vibrators have also become popular – they replicate the sensation of oral sex through the use of air and pulsations.

Wand vibrators: Designed exclusively for external clitoral stimulation, wand vibrators feature a round, vibrating massage head attached to a long shaft (or wand). As they’re bigger than most vibrators, the handles can host larger motors, allowing them to produce deeper vibrations than a bullet. They also cover a greater surface area than the tapered head of a bullet, with some saying this provides more powerful orgasms.

Rabbit vibrators: These have two key parts: a main shaft for internal use and a separate massager designed to stimulate your clitoris. This is often in the shape of “rabbit” ears, hence the alternative name. While this design remains constant, rabbit vibrators can come in all shapes and sizes, with an extensive range of sophisticated and petite options now on the market.

G-spot vibrators: These are designed to be used internally and have a curved tip to stimulate your G-spot — this is the term often used to describe the cluster of nerves on the front of your vaginal wall. Don’t be alarmed if you do not enjoy stimulation in this area though, as everyone is different. In fact, it’s notoriously tricky for women to climax through penetrative sex alone; according to studies, only 18% of vagina-owners are able to, with the majority experiencing sexual pleasure largely through clitoral stimulation.

Our Good Housekeeping Institute testing panel, consisting of over 130 women of all ages, put a range of vibrators through their paces.

Every product below has been tested by at least five people, who made sure it lived up to any claims made on the box. This included trying every speed setting, vibration type and any accompanying apps, as offered by the likes of the Lovense's App-Controlled Love Egg Vibrator.

After the trial period, testers reported their findings to the GHI and each product was awarded a final score.

Without further ado, here are our top picks for all wants, needs and budgets...

Score: 89/100

Clitoral suction stimulators are designed to replicate the sensation of oral sex, and this winning Womanizer offering is a top-tier option.

It boasts innovative 3D pleasure air technology, using gentle waves and slow, pulsating sensations to take orgasms to a whole new level. In addition to 14 speed and intensity settings, ‘climax control’ allows users to play around with the depth of suction, so you’re bound to find something that works for you.

The neat Afterglow function offers a gentle comedown after you’ve climaxed and for lazy days, there’s also an ‘autopilot’ option, which automatically controls the suction speed and depth in a way that mimics oral sex from a partner – our testers were big fans.

The smooth silicone toy was a resounding hit with our panel, who all said they would whole-heartedly recommend it to friends. “It gave me the most intense orgasms I've ever experienced,” said one happy tester, while another told us: “I had sensations I've never experienced before, it’s amazing!”

Score: 88/100

This sleek and stylish vibrator received a clean sweep of top reviews from all who tried it. Not only were panellists able to climax faster than when using other toys, but they also found this massage wand increased the intensity of their orgasms.

Testers said the silicone head felt beautifully soft on their skin and the rechargeable battery lasted for an impressive three hours — so your alone time won’t be cut short. It’s definitely on the larger side, but we would recommend making space in your bedside drawer for this one.

Score: 88/100

Thanks to its warming effect, this toy left our panel feeling hot – in all the right ways. Able to heat up or cool down, from the inside out, it's perfect for those who enjoy temperature play.

With a navy and silver design, it was described as “elegant” and “classy” by our panel, and the smooth material meant it felt lovely to hold and use, even for lengthy periods. The unique sloping side scored extra points for its ability to target the G-spot, while the bunny ears were perfectly positioned to stimulate the clitoris.

Described as “one of the best rabbits I have ever tried” by one tester, it’s no wonder the Glow Bunny scored so highly in our tests.

Score: 87/100

Discreet, petite and powerful, bullet vibrators are hard to beat — especially when they’re this good. The sleek, matte finish gives this one a luxurious feel, while the compact, lightweight design made it easy to hold and manoeuvre.

At just four inches, it can easily slip into most bags (ideal for travel) and there is a healthy selection of speed settings to flit between. There were mixed reviews on how loud it was, with some finding it too noisy, but it still left a string of satisfied customers in its wake.

Score: 86/100

Lovehoney received rave reviews when it first brought out the Rose Clitoral Suction Stimulator, and it recently revisited the original design to add some bells and whistles – or to be exact, a G-spot egg. And it achieved a higher score from our panel of testers this time round, so it’s clear the upgrade has paid off.

Our testers praised the wide variety of settings to choose from, including nine vibrating functions and 10 suction settings. The also loved the super sleek, sculpted design and soft feel of the silicone against their skin. And not only does it feel good, but it’s visually appealing too, with one tester describing it as a “beautiful looking product”.

When fully charged, you can expect to enjoy up to 55 minutes of uninterrupted pleasure. However, according to one tester, you don’t need a lot of charge as the toy does its job “very quickly”. Stylish and speedy.

Score: 86/100

Testers loved the remote control feature here, which allowed their partner to adjust the settings. The compact (and waterproof) egg-shaped sex toy scored well when it came to performance too, with testers having a more intense orgasm.

It even comes with an ‘intelligent mode’, so you can enjoy the experience without worrying about which buttons to press.

Score: 86/100

If you love the size and stimulation provided by beginner bullets, but are in the market for a more sophisticated vibrator, try this lipstick-like option from We-Vibe.

It has an impressive seven vibration modes and eight levels of intensity, putting you in total control of your experience. It also still comes in an attractive, compact (3.5”) case and makes minimal noise, making it a top choice for those after discretion.

Score: 85/10

Let this dual-stimulation suction toy make all your oral fantasies come true. It boasts the brand's best-selling rose suction toy head, but with an exciting new addition – a shaft that you can flip round and insert for G-spot stimulation.

It scored well for its design, which at-home testers described as “discreet” and “aesthetically pleasing”. They also raved about its simple-to-use controls, which delivered quiet waves of pleasure and resulted in an “intense orgasm”, for one happy tester.

“It looks nice and luxurious compared to other scary dildos,” was another useful bit of feedback, making it a good option for those just venturing into the world of sex toys.

Score: 84/100

This rechargeable wand vibrator has two separate motors at either end, each with 10 unique vibration modes. The tapered G-spot end can be used internally, while the wand head can be used for clitoral stimulation or massage.

It scored highly in our tests, with the entire panel agreeing it helped them achieve a more intense orgasm, while most also orgasmed quicker than normal. All would recommend this vibrator to others, too. The only downside is that you can’t use it in water.

Score 84/100

This dual vibrator is a great investment for those who want the best of both worlds. It comes with two attachments: a massaging wand and a rabbit vibrator.

Testers were pleased with its size and shape, finding its appearance both discreet and attractive. But, most importantly, every tester said it helped them achieve a more intense orgasm, earning it a winning score for its performance as well as design.

Score: 84/100

The very definition of a 21st century sex toy, this wearable and wireless vibrator leverages modern technology to take your solo sessions to new heights.

The clever curved design works both internally and externally at the same time, simultaneously stimulating your G-spot and clitoris. Panellists also enjoyed the fact that the intensity and pattern of the vibrations can be customised and controlled remotely using an app, however far away the user is.

This makes the Lovense Lush 3 a great toy for anyone with a long distance partner, allowing you to hand over the reins.

Score: 83/100

Heating to 38℃ to avoid any discomfort, all testers found this vibrator — with its swirly pattern designed to hit the G-spot — comfortable to use and felt it had a good range of speeds and vibration options.

Most of our panel said they achieved a more intense orgasm with this toy and it was quicker than normal, too. With an overall satisfaction rating of 8.4 out of 10, this vibrator is certainly a welcome addition to the bedroom.

Score: 82/100

Don’t be deceived by its size – this petite vibrator stimulates the clitoris with a powerful tapping sensation, with the help of three speeds and six vibration patterns.

Thanks to the compact design, it's ultra discreet and will fit into the palm of your hand nicely – a particularly popular feature among our testers. One of our panellists noted that it didn’t look like a sex toy, so you can easily carry it around with you. The travel lock also adds to its discretion and portability, eliminating the fear of having to explain your vibrating bag.

Score: 82/100

Ann Summers meant business when it designed the Moregasm+. Featuring the brand’s ‘Climax Technology’, the bunny ears help stimulate over 15,000 nerve endings in the clitoris, while the curved shaft is designed to hit the G-spot.

Then, when you near orgasm, simply press to activate the boost motor and intensify your favourite setting (there are 10 to choose from) for a supercharged climax, which one of our testers described as “amazing”.

Score: 82/100

This tech-savvy toy uses gentle sonic waves to stimulate the entire clitoris, claiming to provide “even more pleasure” than traditional clitoral vibrators.

With 12 vibrations patterns – ranging from a gentle murmur to powerful pulsations – there was something to please all our testers. “I had the most intense orgasms ever while using it,” commented one.

The sleek, ergonomic design proved particularly popular with panellists – they said the device fitted comfortably into the palm of their hand, making it easy to use with no awkward manoeuvring or cramping.

Plus, it comes with a handy travel pouch so you can take it on holiday, and it’s 100% waterproof for bath and shower play. It is slightly noisier than some of the devices we tested but it was also the quickest to charge.

Score: 82/100

Our panel loved the smooth silicone finish of this bullet vibrator, while the harder plastic handle helped them keep a good grip during use. Testers said the tapered tip made it easier to target key pleasure points, and they liked playing with the (many) vibration patterns.

This was made even more enjoyable by the buttons, which (unlike on many bullet vibrators) are smooth to press and accessible, making this a good pick for first-time buyers.

Given how simple it was to get started, there was nothing to stop our panel from reaching intense orgasms, with many saying they planned to continue using this product long after testing had finished.

Score: 81/100

This good-looking vibrator stands out for its unique tear-shape design. According to Lelo, the fine, bendable tip means it’s extra precise and won’t numb the entire area around the clitoris, allowing for multiple orgasms. Moving in a constant figure-of-eight pattern around your erogenous zones – instead of circular motions like traditional sex toys – the brand promises a “sweeping release of sensations”.

Sure enough, it was a big hit with our testers, with one enthusiastic panellist describing it as, “the best vibrator ever”. Everyone praised the soft, supple material and agreed it was extremely quiet, giving them the confidence to use it with others at home or when travelling.

Thanks to the ergonomic design, it was comfortable to hold and easy to manoeuvre into different positions. As a bonus, it’s completely waterproof (not just water resistant) so you can happily take it into the tub and it’s easy to clean.

Any downsides? The instructions could have been clearer, and the unusual design may take some getting used to, but we think it’s worth the effort.

Score: 80/100

If you’re after something a little bit different, the Pro40 Clitoral Stimulator is sure to hit the spot. Rather than the usual vibrations, it takes a gentler approach to providing pleasure, combining a gentle suction with pulsing sensations.

Panellists found the range of intensities on offer helped them climax in record time, and said they were able to switch between them without interrupting this toy’s pleasurable rhythmic pulsing.

Score: 79/100

Looking for a toy that both you and your partner will enjoy? Try this top quality Ricky’s design for mutual pleasure made easy. The U-shaped vibrator has two arms – the smaller one sits on your clitoris while the longer arm sits inside the vagina to stimulate the G-spot. Your partner will also feel the vibrations flow alongside the penis.

Our panel loved the wireless remote control, which added an element of fun and made it easy to switch between the settings during use. It took a little manoeuvring to get in the right position, but once the fit was right, it was smiles all round. The flexible material moulded to testers’ bodies nicely and the stretchy, soft silicone had a luxurious, high-end feel. There are nine distinctive vibration settings to play around with, from gentle murmurs to powerful pulsations, and it can be packed away into a sleek silk pouch that won’t attract unwanted attention when on the go. The battery life was slightly disappointing, but overall, it’s a worthy addition to your bedside cabinet.

Priyankaa is our senior health and wellness writer, specialising in expert-tested reviews and roundups on the latest health and fitness products. From walking boots to running machines, Priyankaa has written about hundreds of products and is passionate about providing in-depth, unbiased reviews. Plus, as an avid runner and gymgoer, she knows exactly what to look for when finding the right gymwear, fitness tracker or earphones.Priyankaa has an MA in Magazine Journalism from Cardiff University and over five years’ experience in health and fitness journalism. Priyankaa has written for Stylist’s Strong Women Training Club, where she regularly wrote about diversity in the fitness industry, nutrition tips, training advice and her experience completing various fitness challenges.

She has also written for a variety of publications including Business Insider, Glamour, Bustle, Metro, HuffPost UK, gal-dem and more.

Outside of work, Priyankaa can usually be found trying out a new gym class, seeking out London's best eats or watching a Spanish TV show in a bid to keep up her language skills.

Madeleine is our Lifestyle Writer, specialising in expert-tested reviews and round-ups on the latest beauty Beauty and Health & Wellness products. From skincare to protein powders, Maddie is committed to providing honest and helpful reviews to help guide readers to the best product for them. Maddie has a BA in English Literature and Language, which stemmed from her lifelong interest in reading and writing. She started her post graduate life at Hearst UK within a marketing capacity, which quickly turned into a desire to fulfil a writing career.

When she is not writing about the latest expert reviewed products, you can find her rifling through vintage shops or car boots, reading a print magazine, or capturing portraits on her film camera.

Yanar has spent 15 years as a health and wellness editor and writer for national titles such as Women’s Health, Men’s Health and Runner’s World. Yanar is a 580-hour yoga therapist, 200-hour yoga teacher and level 3 personal trainer at Yanar Mind & Movement. After years of running races and marathons, she discovered CrossFit and Olympic lifting in her mid-30s and fell in love with training and competing. She now advocates strength training for women to build a stronger body for life and the benefits of nervous system regulation for better physical and mental health. When not training, teaching or writing, she can be found experimenting in the kitchen.

Kim Hawley is our health and fitness product tester. Her career in fitness has spanned over 30 years. Prior to joining the Good Housekeeping Institute, she worked as a personal trainer, writer and fitness instructor for some of London’s most prestigious health clubs, including The Harbour Club, David Lloyd and The Chelsea Club. Passionate about women’s health and fitness, especially in pre/post menopause, she is also a Level 4 PT and holds a professional nutritional qualification. Kim is responsible for rigorously testing everything from cross trainers to smart watches.

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